Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
Adobe Experience Cloud Blog
MAY 12, 2016
Many companies employ a bait and switch tactic to try to cheat the system, but consumers and businesses alike are quick to catch on to this. This means that sales needs to be effective, but marketing needs to empower sales to do so by ensuring they’re investing their efforts reaching out to high quality leads.
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