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MQL vs. SQL: What Are They How Do They Help You Sell?

Salesforce Marketing Cloud

Imagine the marketing team as the first runner. Next up is the crucial moment: passing the baton to the sales team, set to dash to the finish line, er, close. Sell smarter, take action, and hit your forecasts. Improve your forecasting What is a marketing qualified lead (MQL)? Let’s think back to our relay race.

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Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More

Adobe Experience Cloud Blog

Author: Ellen Gomes Throughout The Marketing Nation Summit, we’ve not only had amazing, insightful, and inspiring keynote speakers, but speakers who rocked the smaller stages in our breakout sessions. Let’s take a look at four sessions that had an impact on us and our audience: ABM, Is it “And” or “Or”.