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Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More

Adobe Experience Cloud Blog

MAY 12, 2016

Author: Ellen Gomes Throughout The Marketing Nation Summit, we’ve not only had amazing, insightful, and inspiring keynote speakers, but speakers who rocked the smaller stages in our breakout sessions. Let’s take a look at four sessions that had an impact on us and our audience: ABM, Is it “And” or “Or”.

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Top of Funnel Account Based Marketing ABM Lead Ranking 48
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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

NOVEMBER 12, 2014

The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant, effective communication. An acronym used in sales for lead qualification that stands for Budget, Authority, Need, Timeline. T = Timeline : Determines the time frame for implementation.

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Top of Funnel Paid Content Work Management Marketing Management 28
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