Remove email-campaign switch-crm
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Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More

Adobe Experience Cloud Blog

Instead, create and distribute your information and build an audience on your own channels, namely through email or direct mail subscriptions. Many companies employ a bait and switch tactic to try to cheat the system, but consumers and businesses alike are quick to catch on to this. Which campaigns are helping sales and which are not?