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Lead Generation: How To Turn Interest Into a Sale

Salesforce Marketing Cloud

This can be through an email newsletter or ”gated” content such as webinars, virtual events, live chats, whitepapers, or ebooks. When I use it on email subject lines , my team can analyze open rates to determine the most effective messaging, ultimately optimizing the email campaign for better engagement and lead conversion.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. APIs facilitate the data needed to provide solutions to customer problems. HubSpot has APIs that developers use to get information from our software into theirs.