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How to Shorten Turnaround on Inbound Lead Generation

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The concept of BANT (budget, authority, need, timing) is somewhat antiquated within modern sales communities. Traditionally, both scoring and qualifying possible leads require information like: Location Industry Relevance Company size Buyer personas Needs Purchasing power Engagement Behavior.

article thumbnail

How to Shorten Turnaround on Inbound Lead Generation

Zoominfo

The concept of BANT (budget, authority, need, timing) is somewhat antiquated within modern sales communities. As the name suggests, lead routing is the process of appointing and distributing incoming leads to appropriate resources on the sales team. The way a lead enters the pipeline defines outreach.