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BANT

Content Marketing

What is a digital events platform and how can it help you?

Martech

OCTOBER 4, 2022

While it’s difficult to quantify the value of in-person events to B2B marketing, anecdotal evidence suggests they are one of the few times event sponsors or organizers are able to engage multiple people within a B2B buying group in real-time, providing a unique opportunity. Get MarTech! In your inbox.

Enterprise Management

Enterprise Management Marketing Management Budget Programs SIC

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

A = Authority: Determines whether your prospect has the authority to make a purchasing decision. N = Need: Determines whether there''s a business need for what you''re selling. T = Timeline: Determines the time frame for implementation. The BANT formula was originally developed by IBM several decades ago.

Paid Content

Paid Content Work Management Sales Management CMS Development

B2B Marketing Zone

What is a digital events platform and how can it help you?

60 Marketing Acronyms Every Industry Pro Should Know

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