The 3 Essentials of a Successful Qualified Leads Program
Adobe Experience Cloud Blog
APRIL 8, 2019
A “hot” prospect is ready to buy. Before the internet, this heat check was usually performed in person. Sales reps would get a good sense of how interested someone was in their company’s products or services by spending some time with them. In a way, sales reps are like nurses or doctors. A solid definition of “lead”.
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