MQL vs. SQL: What Are They How Do They Help You Sell?
Salesforce Marketing Cloud
JANUARY 26, 2024
Here’s a straightforward breakdown: MQL: A lead that shows interest but isn’t ready to buy. A first-time visitor who downloads a general guide like “Best CRMs of 2023” is exploring options. SQL: A lead that demonstrates a clear intent to buy. Focus on B.A.N.T. Does your product meet their needs?
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