Remove BANT Remove Burn Rate Remove Fulfillment Remove Process
article thumbnail

What Is Outbound Sales? Strategies and Tips

Salesforce Marketing Cloud

Outbound sales is the process by which a seller initiates contact with a potential customer. . Account executive (AE): The AE is the one who shepherds deals from lead qualification through discovery of the potential customer’s needs, to finding a good product fit and closing the deal. Many sellers follow the B.A.N.T.

BANT 52