BANT Blog Lead Capture Linkedin 
Salesforce Marketing Cloud
MARCH 15, 2024
A warm lead falls between these two – they’ve expressed some interest, but it’s up to sales to follow up and determine if the lead can become qualified. The lead generation process begins with creating awareness and interest. That just means assessing potential leads based on the information I have.
Hubspot
NOVEMBER 12, 2014
A = Authority : Determines whether your prospect has the authority to make a purchasing decision. N = Need : Determines whether there''s a business need for what you''re selling. T = Timeline : Determines the time frame for implementation. The BANT formula was originally developed by IBM several decades ago.
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