article thumbnail

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. SME : Subject Matter Expert. SEM : Search Engine Marketing. The most common pricing model for online banner advertising. You definitely already knew that one.

article thumbnail

Digital Marketing Software: Landscape Of the Top Tools

Referral Rock

If you run an SME or startup, then you know scaling a business is all about how many customers you can gain while retaining as many customers as possible. Thanks to A/B testing tools, you can make informed data-based decisions when it comes to which banner looks best or what color signup button is more enticing.

article thumbnail

Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

All too often smaller agencies will fly a white hat / ethical SEO banner whilst focusing on strategies like PBNs that are easy to scale yet risky and clearly against Google’s guidelines and all too often can be easily labeled as a link scheme. Heavy Meta Hero, Co-Founder of Cornerstone Content/Measured SEM. Tommy Landry.