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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. One answer to this challenge is provided by "post-click marketing," a.k.a.

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How We Use Adaptive Marketing so We Don’t Get Crushed by AI

Single Grain

In our current digital climate, the rise of artificial intelligence presents both exciting opportunities and unique challenges for marketers. As AI continues to redefine the rules of the game, it’s become essential for businesses to embrace adaptive marketing strategies to remain competitive and relevant.