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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. Which means those annoying cookie consent banners and popups will remain with us, on most sites, a while longer. If not, save the money and go with Fathom.

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5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Adobe Experience Cloud Blog

Privacy protection and anonymity are the two main reasons for this step. This pressing issue hasn’t been received well by marketers, ad tech companies, agencies. The truth is, Google Chrome’s privacy efforts can have a significant impact on the marketing world. The basics you can expect.

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5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Adobe Experience Cloud Blog

Privacy protection and anonymity are the two main reasons for this step. This pressing issue hasn’t been received well by marketers, ad tech companies, agencies. The truth is, Google Chrome’s privacy efforts can have a significant impact on the marketing world. The basics you can expect.