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Why Digital Media is Killing TV Advertising

Hubspot

These ratings are used to estimate the percentage of the desired demographic on a particular channel through statistically relevant sampling. Video ads are online now, too. TV used to be the king of storytelling -- in a short span of time, you'd get a scene, a protagonist, a problem, and a solution.

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5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

Of course, this is just a sample of companies and lines of business across marketing and technology. Storytelling. Of course, much of this narrative still holds true today, but now, the best marketers are starting to sound like storytellers, and for good reason. There are many others. Why invest in it? How can brands do it well?

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The True Power of Contextual Marketing

PureB2B

Ensure that your content has impeccable grammar and smooth storytelling. M&M’s placed large banner ads and graphics asking their fans to vote on their Facebook and Twitter handles. Remember, SEO isn’t about fluffing your content with keywords. You need to optimize it for users and the search engine spiders.

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The True Power of Contextual Marketing

PureB2B

Ensure that your content has impeccable grammar and smooth storytelling. M&M’s placed large banner ads and graphics asking their fans to vote on their Facebook and Twitter handles. Remember, SEO isn’t about fluffing your content with keywords. You need to optimize it for users and the search engine spiders.

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26 A/B Testing Examples to Inspire Your Next Test

Convert

So, they decided to run a multivariate test for a sample of 4000 page views. What you can learn from this: Visual storytelling can be optimized to increase conversion. Sony: Personalized Banner Ad. Hypothesis: Personalized ads lead to higher conversion rates than promotional ads. Result: Source.