Ambal's Amusings

DECEMBER 21, 2012

Social Media Marketing has become an integral part of any Brand’s marketing activities. One of the key aspects of the Social Media Marketing is how you engage with the existing customers, fans or followers. How can marketers leverage the Crowd Factory? New customer acquisition is also equally important.

Social Media 100

Social Media Social Marketing Tools Planning 100

markempa

DECEMBER 2, 2011

The result: an overall email list increase of several million contacts (35%), “which has greatly increased our media spend efficiency. We are generating demand without having to directly pay for the usual media channels like banner ads, Adwords, etc.” explains Baxter Denney , Manager, Database Marketing at CitrixOnline.

Email Marketing 120

Email Marketing Banner Ads Adwords Banners 120

Biznology

NOVEMBER 8, 2012

Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it. Brand marketers need the right keywords to do a better job naming products and writing messaging guides.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

PureB2B

NOVEMBER 26, 2019

There is no lack of superlative words that marketing copywriters can use to attract visitors and turn them into paying customers. Using third-party testimonials off social media adds an air of legitimacy to your claims. Minimize Distractions.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

Customer Experience Matrix

JANUARY 31, 2010

Batch flows can also update data attributes, calculate lead scores, create personalized URLs, add and remove names from groups, send email and generate output lists for other media. The starting level is about $4,000 per month, which includes the core marketing features for ten users and up to 100,000 contacts or 250,000 emails.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Biznology

DECEMBER 26, 2012

But the critical driver is the recent arrival of the Facebook Exchange (FBX) ad platform, which will allow banner ad bidding and retargeting to specific individuals, based on data matching. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). Eric : Hello, Jay.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115