Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads
NuSpark Consulting
JUNE 9, 2012
User web surfing: Visits various websites; sees banner ad for company A with persuasive message. Banner ad message options : Limited time offer (2 months free), unique white paper for the medical device industry. Conversion tactic : Sign up for a free white paper. Company B: Landing Page.
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