Engagio
SEPTEMBER 4, 2018
Running ads can be, and often is, part of your overall ABM strategy, but alone, ads don’t constitute a strategy. If you’re following the three-tiered approach to ABM , like many organizations are, then ABM ads would fall under a good tier three tactic to sustain air cover on your target accounts.
Engagio
APRIL 29, 2018
Don’t forget, ABM is about identifying your highest-value target accounts, then finding creative ways to cut through the noise to engage with the right people. They haven’t expressed interest in you, as they do with lead-based demand generation. That’s why target account selection is a critical step in ABM.
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