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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. We call this the “Internet fueled buying cycle.&# Can sales be made relevant and valuable again in these key stages of the buying cycle? The End of Sales as we Know It?

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End-to-End Digital Storytelling

Terminus

With account-based web personalization, you can deliver consistent messaging across the customer lifecycle, powered by Terminus account intelligence, and enhance your most important channel: your website. Give Every Account a Personalized Experience on Your Website.

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Marketing Automation Trends for 2010

LeadSloth

A funny thing happens when you start planning out communication—it actually happens, it addresses buying cycle gaps and it becomes more effective because it’s cohesive. Marketing Automation enables delivery of appropriate messages, emails, website personalization – all designed to drive a “right-time” interaction with sales.