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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Relevant Blogger Outreach. Compile a list of influential bloggers and online editors who cater to your audience, and send them a release on your paper, and explain the rationale for why readers would be interested in reading it. Once again, you can generate leads via the registration process. Third Party Email Lists.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Webinars generate leads as well via the registration process. Social Media. Third Party Email Lists. Content Syndication.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

Influencer Outreach. Also known as influencer marketing or influencer advocacy, influencer outreach is quite similar to media relations, though, typically, the people targeted are influential in their industry and aren’t necessarily journalists or editors. Bylined Articles. Native Advertising (Content Discovery Networks).