PureB2B

JULY 6, 2022

Most marketing campaigns are dependent on the ability to contact a large group of prospects at scale, meaning the bandwidth for manual outreach is very small. The type of data you collect can vary, however it usually looks like: Customer information Campaign tagging Social media keywords Landing page interactions Content downloads.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Adobe Experience Cloud Blog

APRIL 11, 2014

To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. Running Multi-Channel Marketing Programs.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Adobe Experience Cloud Blog

MARCH 4, 2016

Brands today know and benefit from the power of social media. Facebook Instant Articles presents a new opportunity to deliver content—whether you’re a publisher or brand—especially via mobile (a channel that has experienced almost nonstop growth since its inception). Let’s dive in: Are We Invited?

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2017

Promote Across Channels. Email and organic social are two of the most effective channels for webinar promotion. Social media posts are a great way to drive last minute registrations in particular. You might also want to utilize other channels like paid social and your company blog.

Webinar Metrics 131

Webinar Metrics Multi-Touch Attribution Thought Leadership Budget Programs 131

TrustRadius Marketing

SEPTEMBER 5, 2018

It’s also just so happens to be one of the most effective channels for achieving business goals. Modern day marketing is hard to imagine without marketing automation platforms like HubSpot , Marketo , and MailChimp. Paid Social Media – Here you can leverage more specific targeting to drive conversions.

Planning 40

Planning Event Marketing Marketing Plans Work Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Single Grain

JUNE 10, 2021

Content Marketing Tools for Social Media. Social media posts. You can check the number of links and social media shares of the best-performing content. You can check the social shares of your competitor’s website, including Facebook, Twitter, YouTube, and other social channels.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94