The Point

APRIL 1, 2014

The client had only one BDR (Business Development Representative) but was generating a reasonable volume of leads with our help, so the decision was made to automate lead nurturing as a way of ensuring that every lead was responded to effectively and consistently, regardless of the BDR’s bandwidth on a given day. Wait 2 weeks. Wait 8 weeks.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

The Point

SEPTEMBER 30, 2013

Ensuring that inbound sales leads are all followed up with promptly and personally, independent of sales bandwidth. .” Here’s a short list of what else marketing automation can do that your ESP likely can’t: • Responding immediately and automatically to sales-ready behaviors (like visiting certain high-value pages on your Website).

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

The Point

FEBRUARY 13, 2013

Increase the efficiency and bandwidth of inside sales without adding headcount. Disclaimer: Spear Marketing Group is an Preferred Services Partner of Marketo. . • Increase the number of pipeline opportunities by more effectively marketing to existing leads.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100