Bandwidth Marketing Mix Marketo Practices 
Adobe Experience Cloud Blog
APRIL 11, 2014
Because of that, knowing how to plan your marketing programs is crucial – if you’re going to use a process 365 days a year, you want to have that process down cold. At Marketo, we use our multi-touch attribution capabilities to measure the return on investment of every marketing program we run. Modern Marketing'
Adobe Experience Cloud Blog
FEBRUARY 17, 2017
Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. If your speaker has the bandwidth, teaser blogs are also a great way to generate hype and drive registrations. But more than that, webinars can be significant (and inexpensive) revenue drivers for your business.
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Adobe Experience Cloud Blog
AUGUST 7, 2015
Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.
Adobe Experience Cloud Blog
NOVEMBER 12, 2012
by Dayna Rothman When determining your content marketing mix, you want to make sure that you have what we at Marketo call “Big Rock Content Pieces”. At Marketo, our “Big Rocks” are in the form of our Definitive Guides, which can be 80+ pages jam packed full of awesome content and tips. We would love to hear!
Heinz Marketing
MARCH 26, 2018
It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We use sales Marketo, we use lean data, to scrub to make sure we have attribution correct. So from an operation stand point, you know, our team uses Marketo on a lot of sales calls.
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