New Report: B2B Content Marketing Trends
Everything Technology Marketing
AUGUST 26, 2012
Content is at the heart of B2B marketers top 3 goals—lead generation, market education and brand awareness 3. The biggest challenge for marketers is time and bandwidth to create content - 94 percent of B2B marketers create new content from scratch 5. The fastest growing content format is Infographics, whose use increased 1.5x
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