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How to Get Better Marketing Talent

Hubspot

Part of feeling certain of a new hire is understanding what kind of training and experience that person has received, especially when it comes to new graduates. When I first began to look into working for HubSpot, one thing that really stood out to me was the fact that the company has a Culture Code. It only requires a few steps.

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The Blog Editor's Ultimate Guide to Managing Multiple Contributors

Hubspot

Who do you think is better capable of writing a stellar post about email marketing for this blog: Someone on HubSpot's marketing team who manages our social media presence, or someone on our team who manages our email and lead nurturing campaigns? Provide Training for Your Contributors. Think about it.

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Platforming Marketing: 8 P’s of Self-Service Martech

chiefmartech

Several additional benefits are derived from such self-service capabilities: Bandwidth — Because all martech-related activities don’t have to be funneled sequentially through the centralized team, your capacity for “parallel processing” of martech tasks grows significantly.