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Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

I would have hired movers to pack the boxes so I could watch the Masters. I have actually had movers pack me the last two times I’ve moved, and that, my friend, is an investment worth making. That’s how you get a billion dollar price as a company like Instagram. They were first. Eric Boggs, a billion dollars?

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Competitive Advantage in a Commoditized Industry

Moz

In fact, I found a dozen companies in just the first two pages of search results that did exactly this, even though this is heralded as a prime example of a meaningless mission statement. What is something that better delivers more value to customers, or comparable value for a better price? These are table stakes. Most innovative.