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What is a digital experience platform or DXP and is it the future of content management?

Martech

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Is your marketing team ready for the future of content and experience management? What DXPs do.

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Q&A with Paige O’Neill, chief marketing officer of Sitecore

ClickZ

For those customers seeing a dramatic spike in web traffic, like our healthcare customers, we immediately increased support and bandwidth at no charge – to help them aide their customers during this time. And we’ve also been a leader in the relatively new Gartner Digital Experience Platform Quadrant for three years or so.

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What Is a Content Management System (CMS)? Definition, Key functions, Best Practices with Examples

Martech Advisor

What Is the Difference Between a CMS and a DXP? What Is the Difference Between a CMS and a DXP? Digital experience platforms are the latest buzz in the martech space. Digital experience platforms (DXPs) enable organizations to deliver personalized experiences to their audiences across different touchpoints.

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Platforming Marketing: 8 P’s of Self-Service Martech

chiefmartech

Several additional benefits are derived from such self-service capabilities: Bandwidth — Because all martech-related activities don’t have to be funneled sequentially through the centralized team, your capacity for “parallel processing” of martech tasks grows significantly.