The ABM Agency

JANUARY 15, 2021

Account-Based Marketing and Demand Generation are both content-heavy but highly potent tactics going into 2021. Questions to ask to determine the total cost of content creation: How many team members do you have in-house who can create content, and do they have the bandwidth for this campaign? Software and Tools: 15%.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Marketing Insider Group

JUNE 15, 2020

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. And there are the tech savvy marketers, they are running campaigns and [primary brand and demand generation builders. We are coming to a world where these two are blended.

Work Management 267

Work Management Marketing Automation Services Marketing Management Paid Search Agency 267

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. HubSpot, Salesforce, Forbes, Inc, and many other sites that were far more powerful than Sales Hacker. 2017 - Sept. It was that simple.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Vidyard

DECEMBER 4, 2020

How to Embed Video to a HubSpot Page 3.3.3 HubSpot’s Landing Page Video CTA 5.5 This increases the credibility of your offer by having someone other than you talk about the value they got from your product or service. Determine the Goal of Your Landing Page 3.2 Choose What Type of Video to Use 3.3

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

SnapApp

APRIL 25, 2018

Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. Jordie runs a content marketing agency and works exclusively with B2B and SaaS companies. What's something you've recently accomplished at work that you're proud of? Jordie Black. Asia Matos.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. Jordie runs a content marketing agency and works exclusively with B2B and SaaS companies. What’s something you’ve recently accomplished at work that you’re proud of? Jordie Black.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

JULY 31, 2009

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40