Bandwidth, CRM and Direct Marketing

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

JUNE 14, 2011

QR codes marry social media with traditional direct marketing. With marketing moving online, everything is measurable now. The days of not knowing which 50% of your marketing dollars you’re wasting are over. • &# Sales and marketing&# has to be one budget, with dollars flowing back and forth based on measurable value.

DemandBase

DemandBase Eloqua Marketing Automation Services Work Management

B2B Marketing Zone

B2B Lead Management Market Heats Up

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

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