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30 Women Shaping B2B Tech Marketing

SnapApp

Data is at the tip of everyone's tongue these days—GDPR compliance, Facebook being Facebook, etc. I've seen more B2B tech companies utilizing influencer marketing (vs. traditional social media advertising like buying Facebook ads). Each year, I write/market this report which features insights from over 100,000 developers.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc. I’ve seen more B2B tech companies utilizing influencer marketing (vs. traditional social media advertising like buying Facebook ads). What’s your biggest challenge as a B2B tech marketer?