Metadata

MAY 5, 2021

Why aren’t more B2B marketers advertising on Facebook? Yet, according to Social Media Examiner, only 65% of B2B marketers use Facebook ads. This past year, we made Facebook a priority, and it’s been one of our best-performing channels. Step #1: Reach the right people on Facebook. Facebook can work for B2B.

Cost per Lead 98

Cost per Lead CPL Lead Ranking Facebook 98

Metadata

APRIL 25, 2023

See the real ROI B2B marketers use Metadata to create more pipeline without increasing headcount or program spend. That’s why Evan Dunn, Director of Growth Marketing at Syncari, focused on the potential for pipeline gains while evaluating Metadata. When Evan started using Metadata, his cost per lead (CPL) dropped by 30%.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

SnapApp

APRIL 4, 2018

4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. CPL thresholds will vary quite a bit based on the product and industry. The Good | Marketing Manager. . . Chris Schaefer.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

FEBRUARY 24, 2023

They create stage-appropriate content that sends qualified leads into your marketing funnel for additional growth marketing. They have an experienced, qualified and certified marketing team, and have been a thriving, reputable business for over a decade. Why Choose Single Grain?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

SnapApp

APRIL 25, 2018

Data is at the tip of everyone's tongue these days—GDPR compliance, Facebook being Facebook, etc. I've seen more B2B tech companies utilizing influencer marketing (vs. traditional social media advertising like buying Facebook ads). I recently acted as the VP of marketing for a cyber security company. Jenn Steele.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc. I’ve seen more B2B tech companies utilizing influencer marketing (vs. traditional social media advertising like buying Facebook ads). I recently acted as the VP of marketing for a cyber security company.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SalesIntel

OCTOBER 17, 2024

Previously, she led marketing for Growth Machine; led marketing for Liftopia; built Fitbit’s B2B content program; led content, and comms for NatureBox. With over a decade of experience in influencer marketing, growth marketing, and content marketing, she brings a comprehensive perspective to her work.

Enterprise Management 52

Enterprise Management Marketing Analytics Tools Demand Generation Agencies Work Management 52