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Sales Pipeline Radio, Episode 156: Q&A with Derek Slayton @DerekSlayton

Heinz Marketing

For more on ABM insights with Derek and me, check out the on-demand recording of our recent Webinar, Critical Insights from the 2018 State of ABM Survey. You and I got to know each other from your time at NetProspex, and you joined a startup, which was acquired by a large company Dun and Bradstreet, and now you’re back in startup land.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. I love that it’s different every day, all about strategy, being intelligent, being intentional. When I joined, there wasn’t the bandwidth to execute proper account-based marketing.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. I love that it’s different every day, all about strategy, being intelligent, being intentional. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. Be diligent.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. I love that it’s different every day, all about strategy, being intelligent, being intentional. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. Be diligent.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. I love that it’s different every day, all about strategy, being intelligent, being intentional. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. Be diligent.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. I love that it’s different every day, all about strategy, being intelligent, being intentional. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. Be diligent.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. But, in order to get a competitive advantage from content marketing, you need to have a strategy.