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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. It could be direct mail or outbound prospecting, like with Outreach or SalesLoft.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. It could be direct mail or outbound prospecting, like with Outreach or SalesLoft.

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article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. It could be direct mail or outbound prospecting, like with Outreach or SalesLoft.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. It could be direct mail or outbound prospecting, like with Outreach or SalesLoft.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. It could be direct mail or outbound prospecting, like with Outreach or SalesLoft.

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. Google Analytics. Google Ads Blog. The HubSpot Blog.

Startups 148
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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. Banish that idea. What do people enjoy? Get the Specs 6.