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How Does B2B Influencer Marketing Actually Work?

Top Rank Marketing

Use cases: You have an in-person event and want to tap into new audiences and drive registrations. Options include, but are not limited to: featuring influencer quotes in an ebook or leveraging an influencer’s audience to drive event registrations. You want to test influencers marketing for the first time.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. It could be direct mail or outbound prospecting, like with Outreach or SalesLoft.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. It could be direct mail or outbound prospecting, like with Outreach or SalesLoft.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. It could be direct mail or outbound prospecting, like with Outreach or SalesLoft.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. It could be direct mail or outbound prospecting, like with Outreach or SalesLoft.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. It could be direct mail or outbound prospecting, like with Outreach or SalesLoft.

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. Top Content Marketing Resources for Startups. The HubSpot Blog.

Startups 148