Marketing Insider Group

JULY 1, 2020

That’s how you get what Jolie Miller , content strategy and acquisitions leader at LinkedIn, calls great content. Influencer campaigns on LinkedIn or Instagram. Then, you can spend more of your ROI bandwidth on metrics that matter. The stuff that “has the power to change people’s lives for a second or for days or forever.”.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. You could produce guides, brand-agnostic case studies, videos , blogs, infographics, tools, checklists, or calculators. Despite all their posting, launching, and running up the corporate card, few visitors become leads.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. You could produce guides, brand-agnostic case studies, videos , blogs, infographics , tools, checklists, or calculators. Despite all their posting, launching, and running up the corporate card, few visitors become leads.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65