MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies "Think Like The CFO"
Smashmouth Marketing
OCTOBER 4, 2009
It seems to be all the buzz. I have a hard enough time getting budget and bandwidth for the things I know are going to drive business, I am not sure that I want to hinge my program on the channel today. As it pertains to b2b demand gen, the ultimate goal is putting a prospect in the hands of a sales rep. Qualified Lead Gen?
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