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Blog: Getting the Most Out of Trade Show Investments

Conversica

Overall, $570 billion is spent on attending, sponsoring and hosting business-to-business (B2B) events each year. It’s clear that events, trade shows and conferences are big spends for businesses. Luckily, AI Assistants have near-unlimited bandwidth to follow up with 100 percent of leads within those first five crucial minutes.

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How to Set a B2B Marketing Budget That Works For You

Altitude Marketing

Every business-to-business company is different. But it is possible to determine the right amount you should be spending on your branding and lead generation efforts without taking a bath. That’s called cost per lead, or sometimes cost per acquisition.). Try it for your business.