B2B Multi-Touch Attribution SQO Trends 
B2B Marketing Analytics
JUNE 28, 2020
Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. I have been using the “Multi-Touch (MT)” and “First-Touch (FT)” attribution algorithms in my conversion framework.
B2B Marketing Analytics
JUNE 28, 2020
Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. I have been using the “Multi-Touch (MT)” and “First-Touch (FT)” attribution algorithms in my conversion framework.
B2B Marketing Analytics
JUNE 28, 2020
Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. I have been using the “Multi-Touch (MT)” and “First-Touch (FT)” attribution algorithms in my conversion framework.
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