Engagio

DECEMBER 18, 2018

It’s been three years since the original version was published – the definitive guide to what was then “the next big thing in B2B marketing” – but a lot has changed in that time. Now, ABM is no longer the next big thing – it’s here to stay: 93% of B2B marketers claimed ABM is very/extremely important (an increase from the previous year).

Account Based Marketing 54

Account Based Marketing Multi-Touch Attribution Planning ABM 54

Terminus

AUGUST 1, 2022

As marketers, we all know that B2B marketing is changing at a breakneck speed. Our team of ABM experts brainstormed, tested, and ran 10 different multi-channel campaigns ; and our ebook will show you exactly how to execute them for yourself. The last thing we need to do for our teams is to make things harder or less efficient.

Account Based Marketing 26

Account Based Marketing ABM Multi-Channel RFP 26

nDash

APRIL 13, 2021

While content marketing already represented a significant percentage of both business-to-business (B2B) and business-to-consumer (B2C) budgets, when the pandemic hit in 2020 even more dollars began to be channeled into the digital environment—including content marketing. 2) The Agency Approach.

Marketing AI 52

Marketing AI Advertising Agencies Paid Search Agency Work Management 52

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2021 and beyond. But as we will see, this model is looking increasingly outdated in the face of modern B2B buying.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Hinge Marketing

JANUARY 31, 2022

To address its decision-maker audience (strategic leaders/influencers), AIM has produced targeted educational content, including an ebook entitled, “Leader’s Guide to B2B Organic Growth” and an associated video series. These workshops focus more on product blueprinting and de-risking rather than on B2B organic growth. .

Differentiation 156

Differentiation Marketing Budget Work Management Marketing Automation Services 156

SnapApp

NOVEMBER 5, 2015

What channels and outlets are your customers going to learn how to become better at their jobs? Help through through the RFP process. Leading brands are great at this – just take a look at this IKEA video for the holiday season – and it’s time for B2B marketing and sales to catch up. Ask yourself: What does the team look like?

RFP 48

RFP Multi-Channel Paid Search Agency Budget Programs 48

Hinge Marketing

JULY 18, 2019

To address its decision-maker audience (strategic leaders/influencers), AIM has produced targeted educational content, including an ebook entitled, “Leader’s Guide to B2B Organic Growth” and an associated video series. These workshops focus more on product blueprinting and de-risking rather than on B2B organic growth. .

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91