4 Elements that drive B2B direct marketing results
Biznology
FEBRUARY 9, 2016
If you’re an experienced B2B direct marketer, this is probably not for you. The 4 Elements of a B2B Lead Generation Campaign: Much like a golf swing – if you don’t know the basics (stance, backswing, and downswing) you won’t hit the ball, and even if you do, it won’t go straight or far. Targeting and List Selection – 50-70% of success.
80 
Let's personalize your content