Use Questions as Your Framework for B2B Buyer Enablement
Marketing Interactions
NOVEMBER 2, 2021
But, for marketers, questions are one key to B2B buyer enablement. B2B buyers facing a problem must find out how to fix it—or even if they should. But it’s surprising how few marketers use questions as a tool and framework to achieve goals, including: Gaining awareness from specific personas, segments. I admit this seems basic.
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