Start-Up Briefing Media Ltd. Blends Old with New
B2B Memes
SEPTEMBER 9, 2010
While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Logically, then, the most exciting and successful advances in B2B media should come from those with an understanding of B2B markets but without the old-media burdens.
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