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Differences Between PR, Marketing, and Advertising and Their Applications

PureB2B

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. It gets even more challenging when sponsored material shows up with news stories and ads appear as social media postings. These are key elements of the entire marketing jigsaw.

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Differences Between PR, Marketing, and Advertising and Their Applications

PureB2B

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. It gets even more challenging when sponsored material shows up with news stories and ads appear as social media postings. An important point to note about PR is that it is earned.

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Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers

Kapost

In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools. Today, I’m exploring the 12 key marketing technologies that make up the ultimate tech stack for B2B SaaS marketers. Example: HootSuite.