Zoominfo

AUGUST 5, 2020

Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. SNAP—a B2B sales framework aimed at selling to the modern buyer—is a loose acronym explained below: S– Keep it simple. N– Be invaluable. A– Always align. P– Raise Priorities.

B2B Sales 162

B2B Sales InsideView B2B Work Management 162

markempa

JULY 26, 2016

CEB discovered that a typical for B2B customer is 57% into their purchase process before they directly engage a sales rep or talk to a supplier. Google Alerts is free to track company name and any keywords you choose. InsideView – a paid sales intelligence platform that delivers triggers in real-time.

Lead Scoring 84

Lead Scoring Lead Ranking Account Based Marketing Marketing Qualified Leads 84

Engagio

APRIL 23, 2018

Companies like Bombora and TechTarget provide B2B intent data based on individual and company activities aggregated from across the web. Buy lists, use online tools such as InsideView , Data.com Connect or ZoomInfo and tap into LinkedIn or other social channels to find the people who are involved in the purchase decision.

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Profiling Top of Funnel 59

Engagio

APRIL 20, 2020

We asked them two pressing questions: What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? How should B2B marketers be planning their programs and strategies for the rest of 2020 and beyond? What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis?

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Engagio

APRIL 20, 2020

We asked them two pressing questions: What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? How should B2B marketers be planning their programs and strategies for the rest of 2020 and beyond? What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis?

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

Heinz Marketing

OCTOBER 22, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can find us on iTunes, on Google Play, Spotify, and where all fine Podcast are sold. She is the CMO of InsideView. The B2B analytics tool from Salesforce was very powerful there.

Sales Management 66

Sales Management Top of Funnel Marketing Automation Services InsideView 66

Nudge.ai

DECEMBER 8, 2017

Going into the New Year as a B2B sales professional, you’ll likely have some software subscriptions coming up for renewal, so we wanted to prepare you for those decisions. Base: Next-generation CRM software for leading B2B sales teams. Close.io: The inside sales CRM of choice for B2B startups and SMBs. Enjoy the list!

Marketing Automation Services 51

Marketing Automation Services Enterprise Management Lead Scoring Lead Ranking 51