B2B Forrester In-market Prospects Intent Data 
Content4Demand
NOVEMBER 5, 2021
We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.
PureB2B
FEBRUARY 3, 2022
Competition is fierce in the B2B sales space, making it difficult for teams to connect and engage with potential buyers. However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. Delivering Personalized Content.
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Anteriad
DECEMBER 14, 2022
As B2B marketers, we like to be ahead of the curve and prepared for what’s to come. Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well.
6sense
NOVEMBER 2, 2021
B2B buyers are operating in “stealth mode” now more than ever, far beyond the view of most vendors’ awareness. That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. They’re your buyers. The benefits go on.
6sense
MAY 10, 2017
With all the new technologies that enable B2B marketers to use the sharp minds they were born with, it really is a whole lot more fun than it used to be. There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise.
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