KoMarketing Associates
JULY 12, 2018
Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits.
ClearVoice
APRIL 19, 2021
Content such as white papers, press releases, ebooks, and articles provide credibility while social media conversations, email campaigns, and blog posts help solidify relationships and generate interest. Your content makes the first impression and provides the engagement to keep these relationships going.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
TrustRadius Marketing
JANUARY 8, 2020
Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. This powerful solution focuses on building highly personalized, yet simple to create campaigns across all channels. Salesforce’s Pardot is a marketing automation software designed for B2B businesses. Oracle Eloqua.
SnapApp
APRIL 4, 2018
Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .
Hinge Marketing
MARCH 18, 2015
Are you using an open source Content Management System (CMS) that allows you to easily make updates to your website on your own? For instance, think carefully about your CMS and its ease of use. Consider these questions: Is your site integrated with Google Analytics? Follow us +HingeMarketing and join us on LinkedIn. Websites'
SalesIntel
APRIL 19, 2023
Marketing as a B2B company requires some special considerations. When you target other businesses, what you’re essentially doing is selling your products or services to decision-makers in other companies. This includes everything from email marketing platforms to content management systems (CMS).
SmartBug Media
NOVEMBER 21, 2022
As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on ICPs, storing customer information, communicating with key stakeholders, and running ads. Below, I've broken technology out based on how your company could use it to facilitate ABM.
Expert insights. Personalized for you.
154 
Let's personalize your content