Inbox Insight

APRIL 14, 2023

Account selection is the most critical step in Account-Based Marketing (ABM) – yet 39% of B2B marketers say determining which accounts to target is one of their biggest ABM challenges. This is according to our first party research conducted among 200 senior B2B marketing professionals in our Insights for Professionals (IFP) community.

Demand Generation 98

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 98

SmartBug Media

APRIL 1, 2019

LinkedIn is quickly becoming a must-have tool for B2B businesses. Take a moment to consider these staggering stats : There are currently over 2 million active LinkedIn groups and more than 8,000 others are entering the playing field each week. The best part about them for marketers? And the cherry on top?

Linkedin 92

Linkedin Buyer Personas Allocation CAN-SPAM 92

Inbox Insight

MARCH 2, 2020

Account selection is the single most important step for Account-Based Marketing (ABM) – but 39% of B2B marketers say determining which accounts to target is one of their biggest ABM challenges. Tier 1 – these are the best-fit accounts according to your ICP, and they must also have demonstrated intent to do business with your company.

Demand Generation 99

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 99

Adobe Experience Cloud Blog

AUGUST 3, 2018

Here are some stats to consider: retargeted customers are three times more likely to click on your ad, and 70% more likely to convert. Engagement: users have demonstrated interest with downloads or form-fills, but are not quite ready to buy. Here’s how we segment at Marketo: Buyer Stage. Ideal Assets.

Multi-Touch Attribution 94

Multi-Touch Attribution Conversion Marketing Attribution Webinar Metrics 94

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Digital marketing is widely used in B2B marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Digital marketing is widely used in B2B marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84