ViewPoint
JANUARY 4, 2018
see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ). Others stated that the range is between $35 – $100 for a B2B lead. Leads from these sources, most of which will land in a black hole , all cost more than the PointClear qualified and nurtured leads.
ViewPoint
JANUARY 22, 2016
What B2B Companies Did Well in 2015? One the things I was most pleased to see with many B2B companies (and in the sales blogosphere) in 2015 is a return “reasonable” thinking when it came to inbound marketing and social selling regarding their place in a sales effort. .: What sales needs to do is to let marketing enjoy a few wins.
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