How to Get Started With Account-Based Marketing in 8 Steps
KoMarketing Associates
SEPTEMBER 16, 2020
Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). And yet, many B2B marketers have still held back from adopting ABM. If you’ve never done an account-based marketing program before, it’s wise to start small.
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