B2B CPO Facebook Intent Leads 
Metadata
APRIL 8, 2024
I used Metadata for the first time in 2021 when I worked at Armorblox (now a part of Cisco), and it instantly made me a better B2B marketer. Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. With leads coming in, I felt like the Marketing team was doing its job.
Metadata
JANUARY 8, 2024
It’s time to say goodbye to the demand generation metrics you love B2B marketers are creatures of habit, and that includes leaning on the same metrics we’ve used for years to measure the impact of our demand generation strategies. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search.
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